A new report on Greek Style Yogurt Innovation from specialist food and drink consultancy Zenith International has highlighted six key themes driving new product development worldwide: functionality, on the go, ingredients, occasions, packaging and cross-category extension.

Over 60 in-depth product profiles contain images as well as a detailed product overview, description of the innovation and current use in the market.  These are categorized under 11 headings: low calorie, line extension, limited edition, new entrant, children, indulgent, organic, packaging, drinkable, category crossover and frozen.

“Global production of Greek style yogurt has grown substantially, with Europe and America now the major consumer markets,” commented Zenith Chairman Richard Hall. “In the United States, Greek style yogurt sales soared to over $1.5 billion in 2013.”

“Taste and texture have been instrumental to sales growth for Greek style yogurt, but health consciousness is becoming increasingly important. Consumers are opting for natural products which offer added elements of excitement and novelty not always associated with regular yogurt.

“This report offers a comprehensive overview of current trends and the latest in new product development for anyone looking to enter or already present in the Greek style yogurt market,” he concluded.

The Zenith Report on Greek Style Yogurt Innovation contains full profiles on 62 products from around the world across 11 categories.  Contact Zenith International on +44 (0)1225 327900 or e-mail [email protected].